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December 05, 2017

Today we will be starting the textbook lesson on Marketing in Agriscience.  This is Unit 34 in the Agriscience textbook.  

The unit will be broke into two parts:

•   Unit Notes

• Unit Activity

Unit Notes:

All notes for this unit need to be recorded in your student notebook for class.  Students can create a set of outlined notes in their notebooks.  Additionally, students can select four major headings in the text (Bold Dark Red Text), and develop a more detailed set of notes.  

Unit Activity:

From the list of student activities list on page 723, students must complete 2 tasks out of the following six tasks:

• List and explain the types of markets for agricultural commodities in western Montana.

• Write a brief paper on the "best philosophy for pricing."

• Develop an ad or other promotional plan for an agricultural commodity.

• Build a display for retailing an agricultural commodity

• Research the procedures used to buy and sell in the futures market.

• Do research on one or more major international trade agreements that influence the marketing of agriscience products.

November 27, 2017

This semester we have covered the following content with project emphasizing each component.  Now students are working towards their semester final projects.

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• Know your Target Audience

• Know your ​Product

  • Features and Benefits

  • Unique Selling Position

  • Product Life Cycle

• Distribution Channels and Marketing

• SWOT

  • Internal

  • External

November 10, 2017

Students are expected to working on their MyJourney Choice boards.  Specifically, we have been talking about SAEs and resumes.  I would encourage students to investigate or write a sample cover letter, where they would be expressing interest in job shadowing or interning for someone.  Additionally, there are some videos and resources on employability skills for students to watch.

Students are able to work on any of the other options that exist on MyJourney as well.

January 01, 2020

Follow instructions from sub for more information.  If you finish early then you need to work on the MyJourney content in the following post.

October 23, 2017

Today you are working on your MyJourney Choice Board. 

Resumes must be completed by October 30th.  If you are not able to log into your MyJourney, you are responsible for finding another template and completing it by October 30th.

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October 03, 2017

You are working on a project that will benefit or boost business for Cowpoke Ranch Supply.  The following are points that you should be considering in your project.  Not all points will apply to your presentation, but all should be addressed.  If they don't apply, a rationale should be included in the final project plans and presentation.  If you want help with more information feel free to use the FFA Marketing Plan information to guide you through your project.

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Market analysis (30 points)

• Client’s status in current market

• Trends in the industry

• Buyer profile and behavior

• Competition’s SWOT analysis

• Product’s/client’s SWOT analysis

• Primary research results (surveys, focus groups, interviews)

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Business proposition (20 points)

• Have short and long-term goals - must be measurable, specific, attainable and have completion dates

• Identify target market – specific market segments which achieve the goals

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Strategies and action plan (25 points)

• Product

• Price

• Place

• Promotion

• Position

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Projected budget (10 points) The budget should be future oriented and include the current year plus two additional years in advance.

• Cost of strategies

• Pro forma income statement which details the realistic costs and returns of the marketing strategies

• Calculate the financial return of the marketing plan

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Evaluation (5 points)

• Benchmarks to track progress toward goals

• Identify tools to measure established benchmarks

• Recommendations for alternative strategies, if benchmarks are not reached

September 21, 2017

As a result of the today's cookie project, you should have a completed presentation to present at the beginning of next class.  

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Your presentation should be prepared and organized and meeting the following criteria:

• Using data from surveys to describe your customer profile

• What was the outcome of your cookie "sales"

• What worked in the project? 

• What didn't work?

• If you were to do the project again, how would increase your "sales"?

• What did you know about your competitors?

• What things did you do to try and give your cookies an advantage?

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**Don't limit yourself to the above questions, your presentation is the an evaluation of your project.

September 15, 2017

Today you will be working on developing your presentation for your cookie project.  The presentation should provide a thorough reflection on your data.  Additionally, you may want to look up other market research regarding similar products.  

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September 13, 2017

Cookie Group 1

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Cookie Group 2

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Cookie Group 3

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Cookie Group 4

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Cookie Group 5

September 11, 2017

We will be using the Food Science textbook Unit 7, starting on page 730.  To start class you will be working through questions #1-12 on page 748.  

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​This project will be paired with a food product development project.  The scenario for the project involves making cookies what will be profitable to sell in a high school.  Groups are made up of 3 students.

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There will be four benchmarks that must be met in order for students to get full credit for this project.

• Product Analysis

  • Create surveys providing data/graphs that prove their choice of the product will be profitable​

  • Identify targeted group of customers

  • Evaluate Survey data

• Product Experimentation​

  • produce a product that can be tested for consumer response​

• Creating a marketing campaign​

  • Develop a marketable package for the cookies​

  • Create a marketing campaign to recruit new customers and retain existing customers

• ​Create a presentation to pitch the new product​

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Final presentations need to completed by September 21st. 

September 07, 2017

The only required part of the FFA for the this course is setting up your FFA profile and account.  

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Your FFA.org account is part of the sub plans that I have for the class.  Students are expected to the working in their MyJourney choice boards when there is a sub.  

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During today's class we will set up those account and record login information in notebooks.

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There is also a Remind class setup for the communicating important class information for both parents and students.

• A4 - Send @ggchd6 to 81010

September 06, 2017

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